Currently, a large amount of people are still wary about the effectiveness of mobile marketing, truth is, mobile marketing statistics is the best possible solution for most business. Perhaps it can be attributed to the fact that more and more people are beginning to use various mobile devices and that the traditional forms of marketing is not as effective anymore as before. The following mobile marketing statistics give provide valuable information that shows just how feasible it can be for today’s business
One important mobile marketing statistics is how many people use mobile devices in the whole world. In a study published by Accenture in October 2008, 21% of the respondents picked mobile phones as the second most preferred consumer electronics by US internet users as of December 2007, while the top choice for consumer electronics remains to be laptop or desktop computers according to 51% of consumers. Keep in mind that such data is gathered from members of the baby boomers or people age 45 years or older. On the other hand, 47% of Gen Y respondents ( 18-24 year old) choose mobile devices over other consumer electronic devices These figures point out the increasing preference of mobile phones as a medium among younger people. This signifies the fact that mobile marketing and advertising is truly the wave of the future.
Another one of the relevant mobile marketing statistics is there is a significant improvement in recall and comfort with mobile ads. A study by Nielsem Mobile on March 2008 reported that people are getting used to mobile ads nowadays. In fact, the study elaborates further that mobile advertising recall rate increased by 38% from 42 million to 58 million during the second to fourth quarter of 2007. Moreover, more than half or 51% of mobile data subscribers promptly respond to mobile advertising. Briefly, this indicates mobile users acceptance pf mobile marketing
Indeed, mobile marketing statistics have a huge impact on how business can advertise effectively which is why mobile marketing is becoming very popular. Admittedly, there are still some data from updates research that can support the importance of mobile marketing but it cannot be denied that mobile marketing is very beneficial to busines.
