The creation of an effective Title tag strategy is possibly the single most important on-page optimization factor to get your Web pages listed high in the search engine rankings for your keywords. It must be stressed that the Title tag is the primary element that search engines utilize when they determine the keywords your Web page [...]
You’ve just redesigned some pages of your web site. The
pages have high search engine rankings that you don’t want
to lose. How can you safely redirect web site traffic from
your old pages to the new pages without losing your
rankings? You can do this by using a ” 301 redirect “
Representatives from Dell said, at a Twitter for Brands event hosted by New Media Age in London on Friday, that it has seen tangible uplifts in sales which can be directly attributed to marketing on Twitter. The brand’s Twitter account has driven $3 million in sales since it began operation in 2007, Dell said. Moonfruit, [...]
Web users who visit any site do so because they focus their search using keywords that match or are similar to your products or services. The challenge is to compete with the escalating number of contenders with sites offering similar services or products as yours. This is where Search Engine Optimization (SEO) comes into the [...]
When it comes to web design, industry expertise makes all the difference. Long Island Web Design provides a full range of business consulting, implementation services and training courses for your long-term success. The focus of web design should go beyond the aesthetic aspects of a website. Today website design needs to do much more than [...]
Most people shop online for convenience rather than customer service. And while inroads have been made into providing better customer service online, the personal aspect is often still missing.
by Christopher Hart, February 17, 2009 In conversations with potential clients, I have often heard bottom-line, just-the-facts questions such as these: How long will it take before I see results? What is the ROI of search engine optimization? What is the business value of SEO? In order to explain the true scope of the questions [...]
Finding the right first home starts with a price range and a short list of desirable neighborhoods. But there are many other factors you’ll need to consider before investing in what may be your biggest asset. Before You Start Grab your current household budget so you can consider your financial situation and your ability to [...]
Business-to-business email campaigns, as a generalization, look and feel the same to me. Many show up looking like long-winded, copy heavy, direct mail solicitations. Some have one giant image with marketing department-focused jargon. Most seem to miss the mark in understanding what may attract the right buyer and how to deliver real value and relevancy to the inbox.
A B2B email campaign is very different from a B2C campaign. According to Simms Jenkins there are three major differences:
Your tone should be much like it would be in a face-to-face meeting with your prospects: direct, professional and in a manner that makes your audience want to do business with you. Don’t waste your time building up to the pitch — state why you are sending this message and what’s in it for the recipient.