Search engines dislike duplicate content for a few reasons. One is that major search engines such as Google, Yahoo, MSN, and Ask aim to provide searchers with a diverse cross-section of unique content, and duplicate content often results in duplicate listings that impair the searcher’s experience. Another reason is that search engines don’t want to spend the resources (bandwidth) on indexing pages that are very similar.
You’ve just redesigned some pages of your web site. The
pages have high search engine rankings that you don’t want
to lose. How can you safely redirect web site traffic from
your old pages to the new pages without losing your
rankings? You can do this by using a ” 301 redirect “
by Christopher Hart, February 17, 2009 In conversations with potential clients, I have often heard bottom-line, just-the-facts questions such as these: How long will it take before I see results? What is the ROI of search engine optimization? What is the business value of SEO? In order to explain the true scope of the questions [...]
There is a new concept being talked about in the web marketing industry. This new paradigm, dubbed the 80/20 rule of search, has sprung out of the realization that many of the earlier beliefs about search engine marketing are no longer true, or perhaps were never true in the first place.
While often very complex in their calculations and data processing, the critical operations performed by the major search engines in order to rank websites isn’t as lengthy as one might think. The processes they use to provide relevant results when a web search is undergone can best be described in the following four steps.
04 Feb, 2009
Posted by: admin In: SEO
Canonicalization is the process that search engines use to determine the best URL or website address when several different choices exist. This is a common issue that is predominantly related to home page files at the root level. In other words, the following URL’s all appear to be the same for a web user:
04 Feb, 2009
Posted by: admin In: SEO
Our SEO expert reveals why knowing what SEO is–and how to do it–is critical for your online business.
