Search engines dislike duplicate content for a few reasons. One is that major search engines such as Google, Yahoo, MSN, and Ask aim to provide searchers with a diverse cross-section of unique content, and duplicate content often results in duplicate listings that impair the searcher’s experience. Another reason is that search engines don’t want to spend the resources (bandwidth) on indexing pages that are very similar.
There is a new concept being talked about in the web marketing industry. This new paradigm, dubbed the 80/20 rule of search, has sprung out of the realization that many of the earlier beliefs about search engine marketing are no longer true, or perhaps were never true in the first place.
04 Feb, 2009
Posted by: admin In: SEO
Canonicalization is the process that search engines use to determine the best URL or website address when several different choices exist. This is a common issue that is predominantly related to home page files at the root level. In other words, the following URL’s all appear to be the same for a web user:
