According to media tracker Nielsen, the last time a commercial featuring Tiger Woods appeared on television was Nov. 29. The 30-second Gillette ad aired during NBC’s “Football Night in America,” the pre-game show that broadcast prior to the Sunday night football game between the New Orleans Saints and the New England Patriots.
The ad featured Woods, New York Yankees shortstop Derek Jeter, Spanish basketball phenom Ricky Rubio and an announcer who says, “Here’s to confidence,” and aired eight times during November, according to Aaron Lewis, a spokesman for Nielsen.
Since then, no Woods commercials have aired, not even over this past weekend during the Chevron World Challenge, the golf tournament hosted by Woods since 2001.
The move to pull Tiger ads was not unexpected. CNNMoney.com reported last week that sponsors have opted to continue their business relationships with Tiger but would hold back their commercials for several weeks.
“Brands that planned to use Tiger in any meaningful way in the next few weeks would be looking to perhaps do something else, both out of respect for Tiger and because now isn’t the best time to have him out there peddling their product,” Paul Swangard, managing director of the Warsaw Sports Marketing Center at the University of Oregon, told CNNMoney.com on Nov. 30.
Tiger’s sponsors, which include Gillette, Nike (NKE, Fortune 500), Gatorade and Electronic Arts (ERTS), have pledged their support of Woods and opted to retain the golfer as their spokesman, despite allegations of extramarital affairs and Woods’ recent admission of undisclosed “transgressions.” Other partners, including AT&T (T, Fortune 500), Tag Heuer and Accenture, have not issued comments about their sponsorship of Tiger. 
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